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Can culture underpin Croydon’s transformation?


As Croydon bids to become one of London’s first boroughs of culture, the 2017 Develop Croydon Conference, Meanwhile in Croydon, looks at the value of investing in the arts and the return on investment of meanwhile use for the property sector.

How much economic value does investment in the arts bring to the town and how well is Croydon known for its cultural offer? Should developers be championing meanwhile use and what is the return on investment if they do? How would becoming a recognised borough of culture qualitatively affect the town?

Meanwhile in Croydon, on November 21st, will see BBC World News anchor Lucy Hockings chair a debate with creative entrepreneur Richard Upton from U+I; Croydon’s creative director Paula Murray; Jonathan Gardiner from Savills and Liverpool’s former head of Tourism Keith Blundell who led the city’s preparations to be European Capital of Culture in 2008.

The debate is just one of the events taking place at the Croydon Park Hotel on the day, as developers, architects, agents, cultural and political leaders and industry experts gather to discuss a range of topics from how to become a ‘smart city’ to the role of densification in the town’s high-rise development.

Croydon’s leading development summit is sponsored by London Gatwick Airport and CBRE.

To find out more about the conference, its full programme and speakers, visit