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Croydon not afraid to be controversial

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Croydon won’t be afraid to be controversial as it seeks to encourage growth in the borough.

That was the message from council chief executive Jo Negrini who responded to criticism over the borough’s investment in the Boxpark pop-up mall and the new housing scheme being delivered on the site of the former council headquarters at Taberner House.

“The Boxpark thing was controversial; the street art around Taberner House was controversial; there are controversial things that we do but we have to be controversial but because that makes people pay attention,” she told the Develop Croydon Conference.

“I think two or three years ago our message to investors was: look at us, we’re really different.

“Then we didn’t have half that stuff in it around the delivery which is actually happening now. This is not about a plan, we’re out of the planning bit now, we’re delivering stuff and things are starting to change.

“The key thing – the story changing – is really important. Don’t be complacent, we’ve got so much work to do and we hope as many of you will join us on that journey.”